Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing Report, 68% of global marketers say retail media is more important to ...

The Grammy winner for best rap album shouted out hometown talent during her acceptance speech, leaving artists in the Florida ...

Cox Media Group announced the fresh deal for TV and audio measurement on Monday morning. “With this agreement, CMG will continue to utilize a comprehensive suite of Nielsen measurement services ...

L. Brent Bozell III, founder of the conservative watchdog group Media Research Center, is Donald Trump‘s choice to lead the U.S. Agency for Global Media, the agency that oversees U.S. broadcast ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.

But according to Judith Möller, professor of communication research at the Leibniz Institute for Media Research, media of all kinds have only a very small impact on electoral decisions.

Essential cross-media insights to help media buyers ... enabling marketers to send targeted messages that stick. As Nielsen chief data & research officer Pete Doe aptly put it, “Behind the ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment. “With rising ...