Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Nielsen is partnering with data collaboration platform LiveRamp so that audience segments from the Nielsen Marketing Cloud (NMC) are now available in the latter company’s Data Marketplace.

Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more ...

TV streaming in the U.S. continues to rise amid declining cable TV viewership as Americans continue to move away from ...

March 8 - For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million ...

OXFORD, England, March 13, 2025--(BUSINESS WIRE)--Optia Data (https://optiadata.com), a leading provider of intelligent analytics and insights automation for the Consumer Packaged Goods (CPG ...

Nielsen‘s TV use rankings for the first month of 2025 show cable (24.4 percent of all TV use) and broadcast (22.5 percent) each making some gains on their December 2024 numbers. Cable rose from ...

OXFORD, England, March 13, 2025--(BUSINESS WIRE)--Optia Data (https://optiadata.com), a leading provider of intelligent analytics and insights automation for the Consumer Packaged Goods (CPG) industry ...

Across the United States and Canada, last night’s game drew 16.1 million viewers, nearly matching last… — Braylon Breeze (@Braylon_Breeze) February 21, 2025 The Nielsen people-meter era ...

...WIND ADVISORY REMAINS IN EFFECT FROM 1 PM TO 10 PM CDT FRIDAY... * WHAT...Southeast winds 20 to 30 mph with gusts up to 50 mph expected. * WHERE...Portions of ...

Optia Data (https://optiadata.com), a leading provider of intelligent analytics and insights automation for the Consumer Packaged Goods (CPG) industry, today announced its inclusion in the ...