Join Nielsen's Matt Devitt for a lively podcast discussion on changing audience viewing behaviors and more.

GIJN shares some of the no-cost, easy-to-use data tools that NICAR25 conference panelists described as surprisingly useful ...

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...

Policymakers should note that wage fluctuations over two decades have been driven by productivity and the real exchange rate, ...

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Jessica Holscott, a veteran of Warner businesses including HBO, has been named chief financial officer of Nielsen ... in TV measurement and streaming TV data. As we continue to innovate and ...

It depends on which ratings service you believe. The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite ...

according to the most recent Nielsen Media Research data. (His rivals on broadcast and cable typically fail to reach even 2 million.) Surprisingly, “Gutfeld!” — launched just four years ago ...

Total TV viewing climbed 5% month-over-month in January, boosted by NFL and NCAA football, scripted dramas and news programming, according to Nielsen’s latest Gauge report. The NFL’s AFC ...

Nielsen‘s TV use rankings for the first month of 2025 show cable (24.4 percent of all TV use) and broadcast (22.5 percent) each making some gains on their December 2024 numbers. Cable rose from ...

Tables up, seats in an upright position, cabin crew prepare for takeoff. Nils Nielsen’s version of Nadeshiko Japan is all set for its inaugural outing to the United States for the 2025 edition ...

Conference championship games from the National Football League (NFL) and simultaneous college football events helped boost seasonal viewership to traditional television platforms in January, ...