Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

When Kendrick Lamar wrapped his Super Bowl LIX halftime set with “TV Off,” advertisers who’d bought time in the second half ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...

Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader ...

Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles is expected to break viewing records.

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and ...

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

Heading into Super Bowl LIX between the Philadelphia Eagles and Kansas City Chiefs Sunday, there was a lot of discussion ...