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Nielsen, Football and season TV viewership

Nielsen: Football boosted season TV viewership in January

NFL and college football programming, plus other live events, helped lift traditional TV's share of viewership over streaming's lead in January. This article, Nielsen: Football boosted season TV viewership in January,

TV Technology · 14h

Nielsen: TV Viewing Up 5% in January

NEW YORK —TV viewing in January was up 5% compared with an already robust December, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1 share point to a 22.5% share of TV viewing) and cable (+0.6 share point to a 24.4% share), according to Nielsen’s The Gauge.

Nielsen · 18h

The Gauge™: Traditional TV Gets a Boost from Football and News in January 2025

From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the largest share of television with 42.6%. On a year-over-year basis, streaming usage grew 21% compared with January 2024, and the category has gained 6.6% share of TV viewing. Notable among streaming platforms:

Nielsen: Eagles-Chiefs Super Bowl Was Watched by Record 182.8M People on TV, Streaming

Forbes20d

Nielsen’s Annual Report Highlights These New Trends Among Black Consumers

according to Nielsen. This marks a year-over-year increase of three hours. As several leading brands reconsider their DEI commitments, a new report published on Wednesday highlights the ...

Hosted on MSN20d

Nielsen Black Audience Report Includes Low-Key ‘TV' Usage Stunner

According to a new report from Nielsen, Black Americans may be characterized as "power TV viewers," as their demographic segment accounts for 46 hours and 13 minutes of video consumption per week.

11hon MSN

College Football, NFL Playoffs Drive Linear TV Bump in January

News coverage also helps cable and broadcast outlets regain a little bit of TV use in the first month of the year.

KDFW15d

These old TV shows were streamed more than any movie in 2024, ratings show

"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western raked in 13.3 billion minutes of viewing time on Peacock last year, with ...

Morningstar20d

Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion

For more details and insights, download the full report. Join the conversation on LinkedIn. ABOUT NIELSEN'S DIVERSE INTELLIGENCE SERIES In 2011, Nielsen launched the Diverse Intelligence Series ...

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Nielsen Says Christmas Had More Viewing on Streaming Services Than Any Day Ever

NEW YORK (AP) — Christmas marked a milestone in media history: more streaming than any day ever before, according to the ...

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