Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on track to spend $2.1 trillion by 2026.

"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

Former Jacksonville Jaguars defensive coordinator Ryan Nielsen is expected to join the Buffalo Bills coaching staff, ...

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...

UPDATE: After finalized data came in from Nielsen, the total number of average viewers for Super Bowl LIX rose to 127.7 ...

"Former Jaguars and Falcons defensive coordinator Ryan Nielsen is expected to join the Bills staff as a senior defensive ...

Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader in audience measurement ...

The media company had ended its partnership with Nielsen last year, deciding not to renew a contract that expired on Sept. 30, according to a Variety report. The companies were in renewal ...