Nielsen, Football and season TV viewership
The Gauge™: Traditional TV Gets a Boost from Football and News in January 2025
From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the largest share of television with 42.6%. On a year-over-year basis, streaming usage grew 21% compared with January 2024, and the category has gained 6.6% share of TV viewing. Notable among streaming platforms:
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according to Nielsen. This marks a year-over-year increase of three hours. As several leading brands reconsider their DEI commitments, a new report published on Wednesday highlights the ...
"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western raked in 13.3 billion minutes of viewing time on Peacock last year, with ...
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
For more details and insights, download the full report. Join the conversation on LinkedIn. ABOUT NIELSEN'S DIVERSE INTELLIGENCE SERIES In 2011, Nielsen launched the Diverse Intelligence Series ...
Nielsen will soon count three streaming services owned or operated by the Walt Disney Company as one collective unit in future reports on total time spent with television each month, the ...
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
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