Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Explore the financial journeys of Serena and Venus Williams in 2025, comparing their net worth, endorsements, career earnings ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...

The truth is Plum and Clark are friends and have had a connection ever since Clark broke Plum’s NCAA scoring record her senior year at Iowa. Clark, in fact, even posted a tease back at Plum on Monday, ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Team’s ability to appeal to their fans has made them a valuable asset to sponsors and a launchpad for the wider women’s ...