After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

Effective retail media attribution, supported by Nielsen’s measurement, helps advertisers understand the impact of their media campaigns in the context of their broader marketing efforts. Nielsen’s ...

InvestigateTV+ airs in all 113 Gray markets. During this season, the show expanded its footprint into more non-Gray markets. InvestigateTV+ is now cleared in 46% of the U.S daily while InvestigateTV+ ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The sitcom averaged 265.5 episodes per viewer on Max, the ...

Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

President Trump’s inauguration on Monday earned the smallest audience of any since 2013, according to Nielsen Media Research data. The rating agency said just over 24.5 million watched Trump’s ...

Jon Favreau, Jon Lovett and Tommy Vietor, co-hosts of 'Pod Save America,' join Morning Joe to discuss the first few days of the Trump administration and how Democrats can excite voters.Jan. 22, 2025 ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

An icon of a facebook f logo. An icon of a digital camera ... it’s building a legacy of sustainable growth and social impact. The group’s unique model of investment, coupled with its ...