Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

It’s the coldest season of the year, but winter makeup couldn’t be warmer. In other words, we’re predicting the toffee makeup trend will take over the red carpet in 2026. After all, the end of 2026 ...

In case you missed it, makeup is officially back. We're seeing an uptick in bold and fun looks, sure, but there's also a strong emphasis on technique and artistry. And with this newfound trend ...

Many top makeup brands offer travel-sized products that are compliant with TSA regulations. Liquid or gel makeup must be in containers of 3.4 ounces or less and fit in a single quart-sized bag. Solid ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

Blurred lips, or lips featuring feathered edges for a more “lived-in” feel, have fallen in and out of favor for years. Now, with artist Nina Park's makeup style trending on TikTok, that blurred lip ...

From drugstore hair color to making her own lip balm, the star makes her own beauty rules. Liz McNeil is an Editor at Large at PEOPLE, where she's worked for over 30 years. Jeff Lipsky Ask some women ...

If you’re avidly on TikTok like I am, there’s a 99% chance you’ve come across — and then obsessively scrolled through — Zara Larsson’s dazzling makeup looks from her Midnight Sun world tour. And the ...

Washing a makeup sponge with warm water and a mild soap can help keep it clean and free of germs that might harm your skin. If you wear makeup, you will likely have a few brushes or sponges on hand ...

Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...