Let’s talk about something we petite women know all too well – the fashion struggle is real! If you’re like me, you’ve ...

So, dear readers, we're proud to present our very first 50 Over 50 Awards! Keep reading to discover the best of the best when it comes to skincare, home goods, clothing, and more for women over 50. If ...

As the temperatures start to cool, transitioning your wardrobe for fall is key to staying comfortable and stylish. For women ...

QVC has unveiled an exclusive collaboration with Carla Rockmore, a renowned fashion designer and style influencer celebrated as the “Real Life Carrie Bradshaw.” Carla Rockmore’s new ...

For women over 50, launching a side hustle can be more than just a way to earn extra income; it can be the first step in building something meaningful and flexible.

We’ve done the hard work for you and rounded up ten pairs of boots that hit the sweet spot between fashion and function. From classic Chelsea boots to chic knee-highs and even edgy combat styles ...

They’re power pieces that boost any outfit and your body confidence. How do I know? As a fashion editor, stylist and personal shopper for women over 50, I have a front row seat to women’s wardrobes ...

lifestyles and their ideas about bundling up. This is partly due to fashion trends, improved design details and the way we dress. How do I know? I’m a fashion editor, stylist and personal shopper for ...

Many women of different ages repeat this same mistake over and over ... The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime ...

It’s the perfect time to start thinking about some fun fall fashion ideas. While leggings or treggings are a comfortable ... and while minis may be big with the younger set, the over-50 woman will ...

With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...