Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

France's "66 Minutes" tapped local potato chip historian Alan Richer for a segment on the origins of the internationally ...

In the Instagram clip, Marissa Mullen, the author of That Cheese Plate Wants to Party, dropped a brilliant hack for turning ...

Well, I have got good news for you! You can make delicious BBQ potato chips right in your air fryer. They’re a perfect ...

You're about to get all warm and fuzzy about the nearest bowl of Lay's potato chips. Grab a tissue and lean into the ...

Trader Joe’s Creamy Spinach & Artichoke Dip is once again the fan-favorite appetizer, with a blend of artichokes and spinach, ...

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

Lays is recalling some of its most popular chips because the bags are mislabeled. The mistake could prove deadly for people ...

They will now be known as Americados.

There’s a reason that onion dip is served at practically every Super Bowl party: it’s hard to beat the punchiness of alliums ...