Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience - even though the numbers aren't vetted by standard measurement services. The digital ...

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six ...

Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon’s internal data over the year to August 2025, and marks ...

Federal judge dismisses class-action lawsuit over Amazon’s ad-supported Prime Video tier. Court rules Amazon acted within its rights under existing user agreements. Plaintiffs barred from refiling ...

A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had deceived and cheated them by introducing ads into Prime Video unless they ...

If you are an Amazon Prime subscriber, you get free access to Prime Video, which used to be one of the best ways to watch movies and television shows. Even if you aren’t a Prime member, you can still ...

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

WPP OpenDoor — Amazon’s dedicated WPP unit — decided that if algorithms know what we want to watch, they might as well know how we feel before telling us what to watch. The result? Last month, it ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

You're not imagining things: It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon's streaming service has essentially doubled in recent months, from two and a half ...