U.S. spirits revenue fell 2.2% to $36.4 billion in 2025, signaling softer discretionary spending. Dollar sales of vodka, tequila/mezcal and cordials declined as consumers traded down. Spirits-based ...

The mayor of the city that is the birthplace of the bottled spirit is the latest official to be arrested as Mexico targets cartel-related corruption. By Emiliano Rodríguez Mega Reporting from Mexico ...

View post: This Deal Shouldn’t Exist: $85 for Eagle Rare & Buffalo Trace Bourbon Tequila Ocho is beloved by bartenders and drinkers for its high quality and for its commitment to showcasing the idea ...

It sounds like a storyline straight out of Hollywood: two semitrucks carrying more than $1 million worth of Santo Tequila, a brand co-founded by Food Network star Guy Fieri and former Van Halen ...

A top tennis star said she "feels great" after drinking tequila, but health experts say to take that not with a squeeze of lime, but a grain of salt. Aryna Sabalenka, the world's No. 1-ranked women's ...

Tequila remains a spirit on the rise. Could women's taste for tequila be helping continue its two-decade climb? Of course, women aren't strangers to tequila. Some well-known examples: Miranda Lambert ...

Dylan Ettinger is a Los Angeles-based writer specializing in spirits, cocktails, and coffee with hands-on experience visiting distilleries and bars across the US, Europe, Mexico, and the Caribbean.

It’s tough out there to be a tequila maker — not even Kendall Jenner is immune from the industry’s challenges. 818 Tequila, the four-year-old brand owned by Jenner, has slowed down hiring and dialed ...

If you’ve visited a buzzy bar in any major city in the last 15 years, you’ve probably encountered craft cocktails made with tequila or mezcal. At the very least, you’ve likely sipped a Margarita or ...

Back in 2022, Tencent acquired a controlling stake in Tequila Works, a connection that made sense given the Chinese company also owns Riot. Contraction across the games industry, the failure of Riot ...

Colorado-based Suerte Tequila said it will absorb all tariff costs. In 2024, the U.S. imported $5.2 billion worth of tequila and $93 million worth of mezcal from Mexico, according to the Distilled ...

As consumers continue to explore the diverse expressions of tequila, from blanco to añejo, it is clear that the spirit’s rise is far from over. ByRachel King, Former Contributor. Forbes contributors ...