If the latest warming temperatures and our renewed joie de vivre are any indication, spring is right around the corner. And while you might have spent the winter holing up at home in athleisure or ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Google Shopping’s new virtual try-on feature uses generative AI to give users a virtual fashion expert at their fingertips.

The polo shirt is your new versatile wardrobe staple. We've rounded up 10 stylish ways to wear this iconic top for any ...

Finding the right dress in your 40s is all about finding styles that make you feel comfortable, confident and effortlessly ...

From New York City to Paris, fashion trends this season proved naked dressing isn’t going anywhere soon. Neither are animal ...

Bored of wearing the same shirt-over-white-tee combo every day? Here are three cool—and simple!—shirt-related styling tricks from the men’s runway shows.

Serena Williams ‘s latest retirement project is bringing her back to her roots in an unexpected way — and bringing a whole ...

Whether you’re looking for an elegant evening dress to wear to a wedding or a light, breezy alternative for a spring vacation ...

A. Denim is made from cotton and uses a particularly tough weave to make a rigid and sturdy fabric. Premium denim shirts are ...

For the men on the list, it’s difficult to get too creative. Most wear dark, tailored suits but play around with patterned ties, pocket squares and socks. The women have a little more leeway to have ...

Only Rihanna could think up an outfit that’s ready for a quick game of baseball, a trip to the beach, or a night out dancing.