News

A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business.
In my case, my logo is both simple and self-explanatory: It is an all-black trio of wine bottles, the silhouettes of which stand above the name of my business. My logo is straightforward, which is ...
Think of well-known companies with simple logos, such as H&R Block's green square or the McDonald's "M." Simplicity can be your best ally. You want your logo to be memorable, but easy to remember ...
6. Keep It Simple. With so many distractions in this world, a simple, straightforward name and logo are most effective. If you print T-shirts or offer IT services, make that part of your name and ...
Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should provide strong ...
“The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” Cooper says. “A lot of [the early logo designs we reviewed] were ...