Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Drake’s alliance with Iceman Toronto isn’t just a fresh twist on album marketing—it’s a cinematic moment of synergy between ...

For small business owners, protecting your creative assets is just as important as protecting your physical property. Angela ...

At the core of Bank Zero’s business banking product is its fully-digital relationship banking functionality that is supported ...

After a year in business, Belle Whipple, owner of Belle's Coffeehouse, 116 N. Michigan Ave., stands next to her cafe's new ...

In an oversaturated marketplace where attention is fragmented and authenticity is under a microscope, brands are looking for more than awareness. They’re looking for resonance. And increasingly, ...

Understand trademark registration, its importance for brand protection, and a step-by-step guide to securing your business's identity and ...

Jonathan Luffarelli is a marketing professor at MBS School of Business (France). He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like ...

The answer is no on Crocs and athletic slides as well—sorry. It may be hot out there, but Post has a simple rule: If your ...

Despite ongoing policy uncertainty and tariff-related volatility, we are cautiously optimistic thanks to resilient economic ...

For now, small business owners should stay vigilant, says Robin Pugh, the executive director of Intelligence for Good, a ...