New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Pinterest, Inc. PINS and Snap Inc. SNAP are major players in the social ecommerce space. Social ecommerce has gained ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Snap Inc.'s valuation is compelling, given the growth in its business and its first mover advantages in AR. Click here to ...

Scientific Games' Lori Szymanski knows her way around customer relationship management, having launched CRM programs for 11 ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.