New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Pinterest, Inc. PINS and Snap Inc. SNAP are major players in the social ecommerce space. Social ecommerce has gained ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...

The marketing playbook is undergoing a pivotal shift amid evolving economic landscapes, demanding strategic and thoughtful planning from businesses across the region. In MENA, companies are grappling ...

Tech companies and nations are locked in an AI arms race, prioritizing profit and dominance over safety and threatening human ...

You’re attending a video call, screen-sharing a deck, jotting notes in real-time, and just when you try to crop an image for a follow-up email, your phone stutters. Lag, crashes, or overheating: it’s ...

Elon Musk and hundreds of other tech mavens wrote an open letter two years ago warning AI would 'automate away all the jobs' ...