Last October, the Boston expansion women's soccer team announced the team's edgy, unusual name. They launched it with a one-minute promotional video starring Tom Brady. Then all hell broke loose. For ...

SNK’s decision to include soccer superstar Cristiano Ronaldo as a playable character in Fatal Fury: City of the Wolves is ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

When Boston’s new women’s soccer team unveiled its name, it sparked a ferocious backlash. Inside its effort to recover and ...