2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
Apple’s cool Major League Soccer logo mash-ups are changing the rules of co-branding
Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...
What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
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WTA unveils new brand identity, signaling ‘new era’ for women’s tennis
The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.
The Big 12 tournament court is catching eyes and sparking debate
Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...
WTA rebrand: New logo and design and the place of tennis in women’s sports
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
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The Heartbeat Brand Redefines Logo-Wear with Passion and Meaningful Design
The Heartbeat Brand, founded in 2017 by Parker Alexander, blends premium craftsmanship with meaningful designs, inspiring ...
Big 12 tournament court: Social media reacts to conference's floor pattern, design
The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court from social media: ...