Blended Strategy Group, a female-founded strategic and integrated marketing and communications agency, and On Board ...

Starbucks has created special builds across London and Manchester to celebrate togetherness at Christmas. The outdoor ads, ...

TikTok gives students tools that make activism easier to start and faster to spread. Local issues can grow into national or global conversations. In the UK, protests over toilet access and strict ...

The NBA's extensive content creator initiatives takes center stage on Friday night ahead of the NBA Cup in Las Vegas.

An analysis of The New Consumer and Coefficient Capital's latest research revealing where venture capitalists should place ...

Branding expert Tony Chapman discusses Starbucks paying 53 baristas to post ‘work content’, and McDonald's facing backlash for their new holiday ad.

Unless you've been living under a rock at the bottom of the ocean for the past few years, you've probably heard a thing or ...

Sometimes it helps to take a page from the PR playbook. Those working outside the communications and marketing departments ...

Internet platforms use algorithms designed to keep people engaged, and that typically means promoting content that stirs emotions. AI-generated political videos often provoke an emotional response – ...

For now, the outcome remains highly uncertain. Any acquisition of Warner Bros. Discovery would likely be reviewed by the ...

Advertising loves invoking nostalgic images of shopping along “Main Street.” Agencies have naturally repurposed such tropes to fit the digital landscape. As e-commerce has evolved to encompass social ...

As Gen Alpha’s attention drifts from TV and movies, video creators like Alan Chikin Chow are eager to fill the void.