The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

A made-up story about Musk helping a Starbucks barista's daughter originated on YouTube, then took on new life thanks to ...

Starbucks coffee cups have long been something of a status symbol, with their premium pricing and a distinctive look, stamped with the company’s recognizable mermaid logo. But for some customers ...

If you love Starbucks coffee but find your barista is less than thrilled to see you, it could be that they're sick of making ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...