This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...

Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...

The logo was simple and contained a red wordmark with two capital letters. The lettering was done in a bold sans serif font, similar to the PF fonts Fusion Sans Pro Black and Impart Family. The design ...

With two major changes to its in-store policies, Starbucks is trying to get back to its pre-COVID ways. On Jan. 27, the coffee giant announced that it is now offering free refills and bringing ...

With so many technical considerations during creation, guidance from expert graphic design partners streamlines the branding journey. Ultimately, the patterns, images and fonts fused into polished ...

Coffeehouse chain Starbucks (NASDAQ:SBUX) reported revenue ahead of Wall Street’s expectations in Q4 CY2024, but sales were flat year on year at $9.40 billion. Its GAAP profit of $0.69 per share ...

and Ms. Sandland will take over store development and design. On top of the changes in North America, in January, Mellody Hobson, who chaired Starbucks’s board of directors from 2021 to 2024 ...