Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. The ...

Poorly designed questions and scaling problems can derail ... Example 1: A One-Sided, or Skewed, Scale Let's start with a classic example, which many a survey taker has had to endure. A one-sided, or ...

Some rating scales, like the SNAP-IV, will also ask about classroom performance. The tests are designed to look for strong evidence of ADHD behaviors. Some survey questions will include rating how ...

As you will see, mixed-mode questions, or scales, should be avoided ... we would be essentially unable to interpret the survey data. As we discussed, the solution is to collect information on ...