Paramount Seals New Nielsen Deal
Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new partnership includes measurement for all Paramount platforms, including national and local broadcast, cable and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement.
Paramount Global is ending its financial support ... 15% of its US staff and wrote down $6 billion in value of its cable television networks as part of its efforts to eliminate $500 million ...
As Hollywood struggles to bounce back from the devastating wildfires, filmmakers are tackling climate change at Sundance Film ...
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