Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.

Liverpool and Adidas will reunite from next season onwards and their first collection of kits for 2025/26 is to see Liverpool ...

Liverpool FC partners with Adidas, marking a return to the iconic three stripes after a period with Nike. The multi-year deal ...

With Hunter wearing Adidas gear ... Sanders is a known Nike athlete, and Deion shares a strong relationship with the company. The pair have released numerous sneakers together that continue ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after leaving Nike and fans have already had a sneak peak of their new gear ...

The agreement will seen the Premier League champions-elect return to wearing adidas ... Chelsea & Nike (2017-2032) - £60m per year 'We have enjoyed fantastic success together in the past and ...

Winner: The Nike Air Force 1 wins again, thanks to its superior cushioning and comfort for daily wear. The Adidas Forum was initially designed for basketball, and its high-top version provides ...

Liverpool have confirmed they will switch kit manufacturers in August as the Reds team up with German giants adidas again. Liverpool are ending their five-year partnership with Nike, who replaced ...