Nielsen and TransUnion have expanded their relationship to improve accessibility to advanced audiences. This enhanced integration allows advanced audiences created within TransUnion’s TruAudience ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

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New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

TV viewing in January was up 5% compared with an already robust December, with games across the NFL and NCAA drawing big ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...