Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to make the experience just a little bit shitter for everyone. Get ready for three new ad features which ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.