It’s taken time for the Club World Cup to build brand awareness, but opening weekend drew huge crowds in Miami, NYC and Los Angeles.

The FIFA Club World Cup is underway as 32 teams from across the globe battle it out in the U.S. in the new-look tournament. Revamped to mimic that of a World Cup, the financially lucrative tournament in its new format features the likes of Real Madrid,

There will be six matches over the next three weeks at Mercedes-Benz Stadium featuring some of the biggest soccer clubs in the world.