Freevee is dead—well, dying. Per Deadline, the streamer, best known as a test balloon for whether Prime Video subscribers would tolerate ads, is being folded into Amazon’s video arm. Now that Prime Video does ads, Freevee is being made redundant. Over the next few weeks, Prime Video will slowly subsume Freevee and its content.

Amazon is not the only media company shuttering (or at least, trimming) free streaming: Peacock eliminated its free, limited tier in 2023. Pluto TV (owned by Paramount, but not integrated within Paramount+) and Tubi (Fox) remain top free-streaming options.

Previously, Freevee might have been prominently featured on certain devices or within the Amazon Prime Video app. Now, its visibility is being adjusted. This doesn’t mean the service is disappearing; rather, Amazon is likely focusing on optimizing its ...