Hot Wheels Batman saga is far from over! And the latest announcement points to what might be the rarest Batmobile yet.

Gamefam announced in August that Sonic Speed Simulator, a branded Sega game that Gamefam built for Roblox, hit a billion lifetime visits.

Beloved children’s show character Bob the Builder is finally making his way to the big screen — here’s everything you need to ...

“Design has been at the heart of Barbie’s story ever since her creation sixty-five years ago,” Tim Marlow, CEO of the Design ...

MindgruveMacarta, a San Diego-based marketing agency, has announced a merger with Icon Commerce, an independent commerce marketing agency with a single office in Cincinnati.

With the creative team behind the upcoming Mattel Films release, along with wrestler-turned-actor John Cena leading the cast, ...

That figure, revealed in a recent License Global magazine feature, underscores just how massive Master Chief and his world ...

Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Yes, I know, 2024 isn't over yet. But that doesn't mean we can't enjoy a selection of 2025 Hot Wheels models with new colors and liveries!

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.