But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

The National Association of Theatre Owners will never again be confused with the "other" NATO. The org, representing thousands of exhibitors across the country and around the globe, announced Tuesday ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

Cinema United was formerly known as the National Association of Theatre Owners -- or "NATO" -- before officially rebranding ...

LAS VEGAS —Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for audiences to watch at home. Cinema United, a trade organization ...

"We have the ability to give the experience of 35mm, 70mm, 16mm... We care about it." Theater association Cinema United has ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates not just the “Theatre Owners” of NATO but also the employees at ...

Cinema United was formerly known as the National Association of Theatre Owners -- or "NATO" -- before officially rebranding last month. "Having the same name as a multinational political military ...