Discover how color influences emotions, decisions, and behavior in everyday life. From branding and design to interior spaces ...

The entry into force of the EU AI Act affects the development, delivery and use of AI systems. Suppliers and users of AI systems need to assess to what extent ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Energetic music has the potential to enhance immersion but can also negatively impact task performance. This study measured the effects of music on a video game suited for energetic music using both ...

Kazakhstan has adopted an alphabet reform and is planning to fully transition the Kazakh alphabet from Cyrillic to Latin script by 2031. This places young learners at a significant disadvantage, ...

Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines ...

A deep understanding of the cognitive and emotional mechanisms underlying the perception of advertising stimuli is critical to optimizing the effectiveness of brands’ marketing campaigns. Recently, ...

Most people will be aware of the motivational phrase “keep your eye on the ball” to imply that this is no time for mistakes and impulsive decisions. What most people might not be aware of, however, is ...

When you’re doing human behavior research, funding a new idea often gets to a point where a stakeholder wants pilot data or a proof-of-concept before committing substantial resources. Many experienced ...

The popularity of virtual reality (VR) in research, training and gaming has only gone one way in the last couple of years, and that is up. It is a powerful tool in research across various domains, ...