Multiface analysis in action explores advanced methods for studying facial expressions in dyads, focus groups, and audience testing to uncover group emotions ...

Explore 5 classic eye-tracking experiments for memory studies. These foundational paradigms reveal how gaze behavior reflects encoding, retrieval, working ...

Choice architecture describes how decisions are shaped by the way options are presented. Order, framing, defaults, and timing all influence what people choose. Rather than changing preferences, choice ...

In this webinar, Dr. Pernille Bülow and iMotions client Dr. Ryan Jacoby will talk about their expertise with mental health research and discuss how researchers can correlate, detect, diagnose & ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Discover how to create an environment that promotes the feeling of home, through optimal brain function with our guide on designing spaces conducive to cognitive well-being. Learn the essential ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user ...

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...