Something weird is happening in the TikTok app. When some people go to search for something, they’re seeing prompts to search in Google. It’s not a bug. And it’s not an ad. It is, according to TikTok, ...

“Anyone can enjoy my product or service,” is something I hear regularly, and often the business is right! There is a large range of people who can enjoy their product or service, so why do marketers ...

As Bill C-18 takes effect, brands across Canada are strategizing their advertising approach. Christina Summers, Country Manager at Roku Canada, offers her insights on the impending shifts in ad ...

This week Moz launched a first-to-market metric called Brand Authority at MozCon, allowing companies to measure the total brand strength of their domains in the market from a score of 1 to 100. Brand ...

Canadian media outlets are a diverse melting pot of many different television, radio, digital, and print media companies. So diverse in fact, that it can be hard to pin down exactly where each outlet ...