I looked at admissions data from over 30 countries to see who’s back at the cinema and who’s still missing. The answers say more about national culture and policy than just COVID.

I analysed 32 million film ratings to see which genres attract the same fans. The result is a map of audience taste.

As horror films multiply and diversify, the label is collapsing under the weight of what it’s being asked to describe ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

In April 2020, I collaborated with Screendollars to conduct interviews with nearly 300 cinema owners and film professionals affiliated with exhibitors. It was the early days of the COVID-19 pandemic, ...

Over the past few years, more people have reached out asking some version of the same question: Are movies becoming too woke? Some want proof that diversity and progressive themes deliver stronger box ...

Karate Kid: Legends hits cinemas this week, reviving one of film’s most durable formulas of the underdog facing off against a seemingly unbeatable rival with everything on the line. This made me ...

This article is part of my Filmmakers' Roadmap series, offering practical, career-focused advice for filmmakers looking to get ahead. Whether you're breaking in, levelling up, or navigating industry ...

When a lead character dies, it often serves as the emotional or thematic climax of the movie. Their death may be redemptive (Gladiator), shocking (Psycho), inevitable (Titanic), symbolic (Children of ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

Over the past year I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all the ideas they shared around film marketing. It quickly ...