Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

As we move into 2025 and beyond, there are a few areas where President-elect Donald Trump’s policy proposals will directly ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Tune into the first episode of 2025 with guest Andrew Frank, VP and distinguished analyst at research firm Gartner, and predictions galore.

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...