ExchangeWire12h
DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today ...
ExchangeWire13h
MarkApp Achieves Official Registration as IAB TCF Vendor
"Becoming an officially registered IAB TCF vendor is a significant milestone," said Sotiris Oikonomou, managing director of ...
ExchangeWire18h
Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation
In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by ...
ExchangeWire19h
The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform
Founded in 2013, The Objective has become a benchmark in Spain’s online news publishing landscape. As part of its growth ...
ExchangeWire16h
Seedtag Launches AI Intention Models to Unlock Real-Time User Intent
Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention ...
ExchangeWire18h
Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn
The British advertising giant, whose portfolio includes J Walter Thompson, Ogilvy, and Grey, counts the US as its largest market. In the report released on Friday, CEO Mark Read acknowledged that ...
ExchangeWire13h
ExchangeWireTV: What happened in Ad Tech in Q1
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the ...