When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

As producer at a video agency , I love working with marketing professionals who know what they want. But I notice many lack confidence when delivering their vision in the form of a video brief. A ...

At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll. The report was based on data from a ...

More than three in four consumers say most of the claims that brands make in advertisements are exaggerated, according to a study by Lab42. Specifically, among surveyed consumers, 57.4% say ...

There is substantial evidence correlating positive customer experience with business growth. Most customers spend more as a result of a positive customer experience, and more than half of customers ...

Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according ...