Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and marketing.

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store execution.

AI-driven search is changing brand discovery, and tools like EZY.ai help marketers manage visibility inside AI answers.

A recent report finds that B2B buying strategy has more to do with an AI's perception of the brand than the opinion of a buyer.

The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary ...

YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to ...

TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

Billo’s unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and ...

Card-not-present (CNP) fraud is a massive problem for businesses all over the world, happening when a payment is made without the physical card being presented to the merchant. Neither the card nor ...