Sky’s female-focused Esports campaign is the brainchild of a revamped marketing team united under the Sky Connectivity brand.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience.

For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

Passionate about collaborating with industry to seize the “great opportunity” offered by fresh talent, Lianre Robinson will ...

Success in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter.

Girl vs. Cancer – Cancer won’t be the last thing that f*cks me: Sparking change for women with cancer – BBH ...

Boots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.

The KFC and Taco Bell owner saw positive growth in Q3, fuelled by new AI personalisation tools driving consumer engagement and decreasing churn.

Asos claims to have removed inefficient spend from its paid search, social and affiliate channels, leading to an increase in ...

The retailer notched up 140 million visits to its website across its 17 markets over the past year, with UK traffic alone up ...

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...