Video advertising is a marketing strategy that uses short, engaging video clips to promote products, services, or brands. Typically distributed through digital platforms like social media, websites, ...

Vidyard is a comprehensive video hosting and analytics platform with robust commerce capabilities. Originally built for B2B ...

Ever notice how some brands seem to magically appear with exactly the content you need, right when you need it? That's not magic. It's the power of a well-crafted content marketing strategy. Content ...

Video is changing the way we shop. From live tutorials to influencer-led product demos, beauty brands are using video to connect with customers in ways that feel more personal, engaging, and—most ...

Discover 8 powerful video marketing strategies to engage shoppers, drive conversions, and enhance your eCommerce store. Want to boost engagement and sales with video? This guide breaks down eight ...

What is a Vertical Video? A vertical video is a video format where the height is greater than the width, typically with an aspect ratio of 9:16. It is optimized for viewing on smartphones and is ...

Interactive video is a form of digital content that allows viewers to actively engage with the video through clickable areas, quizzes, and choices that influence the video's outcome. Unlike ...

Shoppable content is any type of digital content (such as images, videos, articles, or social media posts) that directly integrates purchasing capabilities. Essentially, it allows viewers to make ...

Shoppertainment combines entertainment with the e-commerce experience to encourage customers to buy products and engage with the brands behind them. Using shoppable videos, you can offer entertaining ...

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