Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Avoid third-party platforms that offer selective data, says Laurence Carton of Tug Agency. Proprietary tools can give you an ...

The pace of ChatGPT’s development feels unstoppable but strategy and creative experts think its reputational damage could push brands towards working with real artists, while one ethical AI platform ...

The silly-but-fun ‘Man, That Feels Good’ ad campaign comes from ad agency Zulu Alpha Kilo.

Liberation Day or inflation day? Trump’s new tariffs land like a sledgehammer on global trade. Here’s what marketers need to ...

Every superpower comes with an Achilles’ heel. In today’s marketing world, two dominant forces – advanced mark eting sciences ...

The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

Left Field Labs’s Yann Caloghiris explores how, despite the potential tariffs, Chinese car brands could take pole position in ...

AI has officially grown up. The buzzwords have given way to boardroom action. It’s no longer about pilots or playgrounds – it ...

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...