The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

Bold ideas are everywhere, but for many marketers, the biggest challenge is execution. That might be about to change.

It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin ...

Expert anthropologists Abigail Posner and Tom Maschio have observed a new aesthetic of influence inspired by the growing ...

The streamer’s ‘Dive-in Theater’ activation reimagines poolside movie nights as cinematic throwbacks.

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

A Jet2 ad is now the sound of the summer. System1’s Andrew Tindall believes this is just our latest reminder that jingles ...

Margo Waldrop tackles the ups and downs of the content business. Today, she explores why the neurotic, the petty, and the ...

There are lies, damn lies, statistics… And a universe of part-truths injected into our brains by smart marketers. Here: some ...

Ben Hopkins, creative director at VCCP’s AI agency Faith, helped launch O2’s scambaiting granny Daisy. Now that an AI ...

While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project ...