There's a holiday tradition out there for everyone. While so many people get excited for the return of their favorite Elf on ...

Is your Elf looking for some new ways to surprise the kids this year? From printable kissing booths to elf themed coloring ...

This baking bundle includes the Scout Elf Pancake Party Kit, Poochie Pie Pupcakes Kit, and Snowball Fight Cookies Kit.

Looking for The Elf on the Shelf® ideas for the 2024 holiday season? Look no further: Funfetti® is expanding its popular line ...

Despite being a seasonal product, Elf on the Shelf has managed to grow its business by focusing on its universal message and ...

Holiday baking season is here. Pillsbury's Funfetti The Elf on the Shelf baking mixes and frostings are here. The seasonal food fun brings everyone into the kitchen for colorful, sweet treats.

Lidl has launched a budget alternative to the official Elf on the Shelf – and they're making mischief in the middle aisle now ...

Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as ...

First came the Elf on the Shelf, then the gifting advent calendar. Now there’s a brand new Christmas trend set to break the ...

The Switch Witch, which can be described as an Elf on the Shelf for Halloween, encourages kids to trade in their candy for a ...

It made big headlines in 2018 when it was revealed that the Iceland festive advert that year had been ‘banned’ from TV ...

Elf expects net sales in the range of $1.32 billion to 1.34 billion, compared with its prior forecast of $1.28 billion to ...