Toyota’s customization division, Modellista, has brought a heavily upgraded Land Cruiser called the Overland Vision Concept to this year’s SEMA show.

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Modellista lists two U.S. distributors: MKS Engineering, Inc. and Tien USA, Inc., both based in California. Its parts are also apparently available through certain California Toyota and Lexus dealers, plus two Toyota dealers near Topeka, Kansas, and Omaha, Nebraska, of all places.

Unlike Toyota Motor North America's own Land Cruiser build that will hit your nostalgic bones, Jeff Westcott went for a hardcore off-roader that's capable of running at speeds on dirt. "The idea was to take a factory production vehicle and turn it into a capable racing machine," said Westcott, owner and builder at Westcott Designs.

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota Land Cruiser 250 as its base but draws inspo from the open-top FJ40 Land Cruisers of the ’60s and ’70s.

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production

Toyota will showcase a unique concept based on the Land Cruiser 250 that will debut at the SEMA Show 2024 (Specialty Equipment Market Association Show), which takes place every year in Las Vegas, USA.

Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.

If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its own concept for SEMA, called the "ROX." Abbreviated for "Recreation Open eXperience" concept,