PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT …
14 hours ago · Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership …
Paramount Global Renews Contract With Nielsen After 4-Month …
14 hours ago · Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal spans multiple years, effective …
Paramount, Nielsen Renew Ratings Measurement Partnership
14 hours ago · Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract …
Paramount Global (PARA) and Nielsen sign multi-year …
14 hours ago · Paramount Global (NASDAQ: PARA, PARAA) and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective …
Nielsen and Paramount Settle TV Ratings Contract Dispute
14 hours ago · The new agreement covers both linear and streaming measurement across Paramount's portfolio. By Rick Porter Television Writer Nielsen and Paramount have settled a …
Paramount, Nielsen strike multi-year measurement deal
14 hours ago · Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ending a contentious four-month standoff …
Nielsen and Paramount renew measurement deal - Ad Age
14 hours ago · Nielsen and Paramount’s four-month standoff that disrupted the TV ad market comes to a close.
The Paramount-Nielsen negotiations are at an impasse - Forbes
Nov 6, 2024 · With no Nielsen agreement, Paramount no longer has access to any Nielsen data past or present for all of its media properties. These include the CBS Television Network, all its …
Nielsen Makes Paramount Data Less Easy to Analyze in ... - Variety
Dec 20, 2024 · Paramount has been relying on data from VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number of people who watch programming …
Paramount, Nielsen Without TV Ratings Contract in Dispute
Oct 1, 2024 · With just hours to go before its CBS television network televises what is certain to be a heavily watched debate between two candidates for Vice President of the United States, …