The Paramount-Nielsen negotiations are at an impasse - Forbes
Nov 6, 2024 · The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ad agencies and marketers.
Paramount, Nielsen Without TV Ratings Contract in Dispute
Oct 1, 2024 · With just hours to go before its CBS television network televises what is certain to be a heavily watched debate between two candidates for Vice President of the United States, …
Nielsen Makes Paramount Data Less Easy to Analyze in ... - Variety
Dec 20, 2024 · Paramount has been relying on data from VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number of people who watch programming …
Paramount's Break with Nielsen and What It Means for the …
Oct 22, 2024 · Paramount’s decision came after contract negotiations with Nielsen broke down over pricing issues. John Halley, Paramount’s Chief Advertising Officer, explained that …
Paramount Global Is Going Without Nielsen Ratings (For Now)
Oct 2, 2024 · On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast …
Paramount Close to Dropping Nielsen TV Ratings in Contract
Sep 26, 2024 · Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings …
Nielsen Pulls Paramount Data From Advertiser Analysis Tool
Dec 20, 2024 · Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked …
Paramount And Nielsen Hit Contract Impasse As VP Debate
Oct 1, 2024 · Paramount Global and Nielsen have hit a contract impasse, highlighting the sensitivities of the long-fraught measurement sector in the streaming era.
Paramount’s TV Ratings Partnership With Nielsen Expires Over …
Oct 1, 2024 · The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated …
Paramount's TV Ratings Nielsen Partnership Expires Over Cost
The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 vice presidential debate hosted by CBS.