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Latest news from the beverage market - about-drinks
Since 2007, about-drinks.com is the online magazine for beverage professionals. Every day we provide industry-relevant information about concepts, products, companies and minds.
BrauBeviale 2024 draws a positive balance - About Drinks
Dec 3, 2024 · Klaus Gehrig, Managing Director, Ziemann Holvrieka GmbH: “Our company experienced a positive atmosphere at the event.In view of the current market restraint in the brewery industry, it is also clear that the handbrake is being released somewhat with regards to investments by customers.”
Carlsberg Group completes acquisition of Britvic plc
Jan 21, 2025 · Carlsberg Group CEO Jacob Aarup-Andersen says: “The Britvic acquisition is a pivotal milestone in the history of Carlsberg as we deepen our commitment to the UK market and write an ambitious next chapter in our growth story. Soft drinks is an attractive category that also brings significant synergies in combination with beer.
Lars Lehmann has decided to leave Carlsberg Group
Aug 19, 2024 · Lars Lehmann, EVP Central & Eastern Europe and India (CEEI), has decided to leave Carlsberg Group to take up a position outside the company. He will continue in his current position until the end of 2024 to ensure a smooth transition.
„A symbol of refinement and luxury“: Joe McCanta about GREY …
Aug 28, 2024 · How are the production and flavour reflected in the design of the bottle? Joe McCanta: Designed by Intertype Studio to mirror the windswept peaks of the French Alps, the GREY GOOSE Altius bottle, and the liquid within, is a testament to unmatched craftsmanship and the unfaltering power of nature.The bottle represents elevated elegance at every touch point, from the French Alps that appear ...
Tiger® Beer launches a bold new era with ‘You Never Roar Alone’
Dec 2, 2024 · Tiger® Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch of ‘You Never Roar Alone’, a campaign that aims to ignite a social movement by reminding everyone that progress is not a solo act – having the courage to succeed comes from the support of those around you.
Fanta: Limited Edition and Campaign for the Cinema Release of ...
Aug 20, 2024 · “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen,” said Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures.
Brown‑Forman Announces Series of Strategic Initiatives for Growth
Jan 21, 2025 · Brown‑Forman Corporation (NYSE:BFA,BFB) announced a series of strategic initiatives to position the company for continued growth in the dynamic global spirits market.
Craft distillery from County Kerry: June O’Connell about Skellig Six18
Nov 6, 2024 · Irish-Whiskeys.de are an excellent partner in this mission, they understand the long history of Irish Whiskey and the importance of smaller independent distilleries to bringing the category back to the level it was at in the 1800s. Irish-Whiskeys.de give us a platform to get in front of consumers and have great patience, understanding that you cannot grow a whiskey category overnight.
Smirnoff launches new ‘Vodka for the People ... - about-drinks
Sep 2, 2021 · As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights inclusivity and moments that bring people together.