Social Samosa
Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Tale of timely market entry & bold advertising - SocialSamosa
Nov 4, 2020 · Extending the legacy of the grand Manyavar advertising journey, brand Manyavar on-boarded living legend Amitabh Bachchan in the same year and came up with the #DiwaliWaliFeeling #PehnoApniPehchaan and #TaiyaarHokarAaiye campaigns. Alia Bhatt’s association with Mohey marked the rollout of #DulhanWaliFeeling …
News - socialsamosa.com
2 days ago · Google India reports ₹31,221 crore in advertising revenue for FY24. By Social Samosa. Nov 08, 2024 15:14 IST 2 Min read. News.
Brand Saga: A 'Carvaan' of ads that personified a ‘music player’
Oct 27, 2021 · Touted as the global first, a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside, Saregama branded it as Carvaan - a device that combines the best of digital technology with the convenience and ease of use of a physical form factor. As per the company, the 5000 songs available on Carvaan were ...
Brands add sparkle to feeds with Diwali creative posts
Oct 29, 2019 · A post shared by Junglee Pictures (@jungleepictures) on Oct 26, 2019 at 11:32am PDT. Pictures was one that creatively used various elements and recent trends on Instagram in a scroll. Bhansali Productions made use of iconic scenes of its movies in a creative. Gits Food used the carousel format with three images in a post.
Case Study: How Netflix India's Twitter campaign reached 36k users
Jun 15, 2021 · Summary. Leveraging Twitter’s conversational nature and a topical moment, Netflix India engaged with its audience this #WorldPoetryDay campaign through personalized poems based on their favorite Netflix show/movie. Tapping on to a cultural interest, poetry, the OTT brand engaged with their audiences through a unique lyrical response for each ...
Shamita Islur - SocialSamosa
Oct 30, 2024 · Shamita Islur. Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.
Inside Stranger Things Marketing Strategy: How Netflix created a ...
May 26, 2022 · With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India, Indonesia, Ireland, and more. This was done in addition to the global outreach through content created in typical Netflix style. Netflix's Stranger Things is one of the most expensive shows on the platform ...
Expert Speak: The Second Wave of OTT-Theater dynamic
May 26, 2021 · We take a look at this second wave of the OTT-theater dynamic. When Salman Khan starrer ‘Radhe’ opted for a hybrid release, it paved way for a new distribution model for the helmers, exhibitors, and the movie-making economy. Amidst the recurring lockdown extensions, the film got released in minimal cinema but Zee claimed that it garnered ...
Agency Feature: Walnut Folks - SocialSamosa
Jun 6, 2019 · well-balanced mix of the two. Walnut Folks is a holistic growth. driven marketing agency with expertise in data, design, and technology. With. over 8+ years of experience in entrepreneurship, and working with the biggest. agencies, the founding team hails from the most reputed institutes of the. country.